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Yet multitasking is still being branded as something of a higher cognitive functioning. Byung-Chul Han in The Burnout Society claims that it is the opposite:

> “The attitude toward time and environment known as “multitasking’ does not represent civilisational progress. Human beings in the late-modern society of work and information are not the only ones capable of multitasking. Rather, such an aptitude amounts to regression. Multitasking is commonplace among wild animals. It is an attentive technique indispensable for survival in the wilderness.

> An animal busy with eating must also attend to other tasks. For example, it must hold rivals away from its prey. It must constantly be on the lookout, lest it be eaten while eating. At the same time, it must guard its young and keep an eye on its sexual partner. In the wild, the animal is forced to divide its attention between various activities. That is why animals are incapable of contemplative immersion—either they are eating or they are copulating.”

> ...

> We owe the cultural achievements of humanity—which include philosophy—to deep, contemplative attention.”

>multitasking is still being branded as something of a higher cognitive functioning.

not surprisingly given that it is branded that way by the "multitaskers". I mean you wouldn't find many deep contemplative thinkers at the mid- or top-level of corporations or even of the whole society. These days the ability to deep contemplative thinking is more like a handicap relegating you into the rank-and-file.

I disagree. Multitasking is starting to be seen as what it actually is. If you're managing well, you'll at the very least be familiar with the doubt around humans being capable of multitasking effectively.

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