If a rendition of this comes to fruition, I think it’s a very real possibility it could only widen the class gap. I know it’s not a foregone conclusion, but I really think it’s a possibility.
This is something I really doubt.
Social media are nowhere near an essential service. We are not talking about power or water. If one finds himself unable to pay a (what I suppose) small fee for a vanity product, it's the case he or she should not use it at all.
I see nothing wrong with giving people the choice to pay with $$ or data though. It's like Facebook is saying "don't force us to do this" but it's actually a great idea. Pay for it, turn it back into something social instead of news feeds and ads.
Adding a premium tier and blocking access on iOS for the standard tier when tracking is disabled seems like an easy fix.
Obviously, if there is a discrepancy between what people want to pay (say $1/mo in developed countries and a lot less in poorer countries?) vs what FB makes per used from ads, this poses an existential threat to their business. Which is also delicious.
The users who are likely to pay for the subscription are also the most valuable to advertiser because they have disposable income. Some Facebook users see ads for luxury cars, real estate, and vacations, while other users see ads for dollar stores and dropshipped junk. FB earns much more in their auction from that first set of users, but those will be the first users willing to pay to opt out of ads.
Dynamic pricing would probably offend both audiences - "what do you mean the algorithm thinks I'm worthless?" "what do you mean that I'm worth thousands of dollars to you?"
And plenty of consumers would probably demand not to be profiled and have ads removed to even consider paying.
Yeah, also don't say that Apple requires all other Ads business to go through a "scare screen", to "protect users", while sneakily making _their own Ad network_ completely free of such shenanigan. Nothing to see, absolutely not another disgusting monopoly abuse.
“Help keep Facebook free of charge”
Apparently, about a billion people around the world.