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" The numbers were high enough to cause a real loss of trust in applications, which can impact the entire platform. Where we have failed is not providing enough feedback about negative engagement metrics to developers before needing to take this action. This is something we are working hard to fix with the new Application Insights that will be launching over the next few weeks - you will have detailed information about both positive and negative engagement of the content your application generates."

How this sounds to me: FBlost 7 mil U.S. users May 2011, and one of the biggest exit survey points was wall spam. Some team somewhere was ordered to implement a solution as soon as possible and worry about the fallout from screwing over developers later.

I can't imagine FB will ever get around to reviewing every appeal in a comprehensive manner. But, just in case you're totally delusional, in three weeks or so they'll roll out some new stuff that won't impact in any way the fact they chopped developers' heads off in spite of complying with guidelines. Then, they'll continue going back to being uncommunicative.

You couldn't have taken a few hours to put together a notification? You obviously have the ability to pull together data on all apps and comprehensively shut them off for passing some numeric ratio. Couldn't you have taken, I don't know, 20 minutes and cobble together an email explaining what you'd be doing last night so the devs could at least notify their users?

By the way, this is Hacker News. I'm pretty sure your target audience here could pretty much infer exactly what happened based on anecdotes from the thread and past Facebook maneuvers. The technical explanation could've waited for the final paragraph. The first words into your response ought to have been a big, bold-text "We totally failed at communication and hurt a lot of people because of it. Here are the steps we're undertaking in the future:"

Telling people to go fill out the appeal form is just... I don't know. I don't have anything else to say that is suitable for HN. Bad form, Eugene.




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