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> is usually the result of too much time spent thinking about branding and not enough time building features.

Uh, I think you might have it backwards there. The Mastodon folks probably didn't spend enough time thinking about branding.



I feel it's more that they spent too much thinking about branding but they were just not very good at it.


It was done entirely on the whims of a joke 5 years ago when mastodon was at single-server scale: https://mastodon.social/@Hbomberguy/146524




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