Yes, that's true. But title sponsorship is an increasingly hard sell for "real" companies. I think it's becoming more like yacht racing, where the sponsorships are kind of vanity projects for billionaires. For example you have UAE sponsoring a team, Israel/Ron Baron, Ineos, which is privately owned...
That said, the equipment sponsorships are a major part of the equation, very expensive, and very competitive. I think it forms a larger part of the budget for less successful teams, where title sponsorship is less lucrative. And in any case, it's its own form of "title" sponsorship.. I'm not sure how much benefit Pinarello would get from being on the jerseys - everyone knows Ineos rides Pinarello.
But anyway, I think my point that this lucrative competition prevents standardization is valid.
That said, the equipment sponsorships are a major part of the equation, very expensive, and very competitive. I think it forms a larger part of the budget for less successful teams, where title sponsorship is less lucrative. And in any case, it's its own form of "title" sponsorship.. I'm not sure how much benefit Pinarello would get from being on the jerseys - everyone knows Ineos rides Pinarello.
But anyway, I think my point that this lucrative competition prevents standardization is valid.
https://cyclingtips.com/2017/05/200-bikes-and-a-lot-of-cash-...