- Quick logo design and colour palette to establish a more credible brand
- Added related illustration to help sell the idea
- Moved the call to action up and made it more visible (download button)
- Restructured the content so the user understands why the app could be use before diving into more detail with the video
You can find the mockup here:
The application is at http://www.koffeekya.com
The magazine is at http://www.koffeekya.com/pandora
Our business plan is being put together in bits and pieces at: http://www.koffeekya.com/pandora/category/business-plan
It is not intuitive, and I need to lead the users into doing what I want them to do (vouch for themselves, import contacts, vouch for others).
Is this a job-listing site, or a resume/reputation site? Choose one and stick with it. Give me actual social proof (FB's Facepile or just generic testimonials by industry) on the front page. Don't use the words "get social proof" on the front page: nobody knows what that means. Move the Register button to the right. Give me a time estimate on how long the process takes. Reassure me there isn't any writing involved. Reel me in with promises of what your app does for me (show the process!), not descriptions of how it does them. Give me a reason to expect positive ROI. The animated screencaps are too small to read or make sense of - fix them or annotate them. Give users a portable widget or badge (digg button, like button) to embed elsewhere and lead people to your site. Visit howaboutwe.com, steal liberally.
The clip art isn't helping.
I would really appreciate some design time on skinnyo.com, the look I would like to go for would be a warm and friendly web app - not a feeling you currently get...
Its a tax platform that will help automate taxes for small businesses. If your're interested my email is firstname.lastname@example.org
I have also done this before for Simple Invoices:
Chances are I'll be doing this again in a month or two so lookout for that if you still need a hand.
I sure would need some help with my post reg screen at HTTP://kidous.com, if you need to get a brief I can write one too.
good luck to all those who enter, Jason made the same offer last year - and my project SimpleInvoices.org was choses
jason produced a great design
thanks again jason!!