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As mentioned in the write-up, Skydiving is much different than, say, fast food, in that the groupon customer must schedule the jump (scheduled fast food ... isn't).

All of which probably means that Groupon (at least the daily version) isn't that good for business that can't scale appropriately (ie, restaurants) or schedule the delivery of service/goods.

Once the timed-deal market really matures, we'll likely see weekly, daily, and even multi-daily (Amazon goldbox?) coupons by various Groupon-like entities.




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