It's not deliberately deceiving anyone. We raised our price and then offered a discount. The price was raised for all customers. It is entirely different than forcing Groupon customers to order from a separate menu with similar products and higher prices, or funneling them through a website with an online store with the same products and higher prices. We just modified our pricing in advance of changing our business plan.
Eh, whatever. As a customer, that sort of thing doesn't bother me half as much as when products are cheapened in order to avoid price hikes. (filler ingredients, subtle shrinking of container sizes, etc.)