This is very interesting. I think you had a small benefit because in skydiving there is a lot of things to upsell. Skydiving is such a huge, scary and adrenaline filled event in most people's lives that even the cheapest coupon hunter will have a desire to buy something to commemorate it and show it to his friends.
BTW what is breakage? Is that when people get scared and refuse to jump?
BTW what is breakage? Is that when people get scared and refuse to jump?