Using black justice as a pawn to further their own image and agenda? No. Not really. These realtors want to cash in on this bandwagon. I am disgusted, indeed.
Let me just thank you personally for the money I'm getting out of this. I went into Social Justice Warrioring for the feel-goods, but the buttload of cash is definitely a nice bonus.
More charitable reading would be that they don't want to offend potential customers. I mean, I guess that can be seen as "cashing in," but then all good customer service could be dismissed in the same fashion.