Sort of but not really. On thinking about it some more for the average user, you'd really want to sell a ready-to-go unit so they don't even have to deal with the initial computer setup and platform download/install because I know that's still way more than a lot of people would want to do or feel comfortable doing. They want something that they own, with good privacy, that just works, and is maintenance free.
I imagine this company selling a visually appealing unit similar to how xbox and playstation aim to be more of an elegant accent piece than a clunky electronic box. This way when the user gets the product they just open, plug it in, create an account and password, wait for it to initialize, and then you're good to go and can start immediately downloading apps. Then just download an accompanying app on your phone/desktop/computer and connect to your own personal cloud where you own all your software and data. Could even sell upgradeable units for a premium that have an easy access panel to just swap or plug in additional RAM or SSD modules.
Such a system would be considerably preferable over cloud for things like backup of your phone files and photos (bandwidth), direct sharing of voluminous files (bandwith, no need to wait for upload to complete), videoconferencing (latency)
Sounds a bit like what synology is offering. The only problem is maintenance of that. You now have millions of boxes that will fail randomly for various reasons (bug, bit flipping, hardware error). And now you have a furious user that can't restore from a broken backup and doesnt know how to repair (if even possible)...
I imagine this company selling a visually appealing unit similar to how xbox and playstation aim to be more of an elegant accent piece than a clunky electronic box. This way when the user gets the product they just open, plug it in, create an account and password, wait for it to initialize, and then you're good to go and can start immediately downloading apps. Then just download an accompanying app on your phone/desktop/computer and connect to your own personal cloud where you own all your software and data. Could even sell upgradeable units for a premium that have an easy access panel to just swap or plug in additional RAM or SSD modules.