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As far as your multiplication trick, I could argue that it depends on what argument you're trying to present. If for example, you wanted to minimize the perceived death rate from a deadly virus, you might say that less than 0.2% percent of the population died as a result. You could also with equal validity say that more than 1 in 1,000 have died. I think it's clear how those two presentations of the same statistic could leave a very different impression if you don't put a lot of thought into the numbers.

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