|Anam, Eve, and Nikhil here, co-founders of Alinea (https://alinea-invest.com/). Alinea is an investing app for those who want to understand the companies they are investing in. We explain how each company makes money, how they treat their stakeholders, and their environmental impact on the world so customers can buy stock in companies they believe in.|
Despite our different backgrounds, the three of us struggled with the same problem. We knew we had to invest our money to build wealth, but when we tried, we felt intimidated and lost. We had so many questions - What kind of stocks do we invest in? Where do we find accurate information? And quickly realized we’re not alone, our friends and other people were also experiencing the same problem.
So in early 2020 we started working on a new approach to investing. We wanted to build an experience without the hassle and complexity of charts and financial jargon. We also wanted to move away from a gamified experience which tends to cause stress and anxiety around investing - so we’ve gone as far as removing red and green from the app entirely.
There’s a lot of misinformation and confusion around how to start investing in stocks so we guide our users through the process. First, we match you to stocks based on your interests so you can better understand a company. Second, we simplify hard to find research into bite-sized formats, so you can evaluate if it's a good investment. Lastly, we show you the impact of your investment on our environment, society, and workplace. We do the homework, so you can make an informed decision.
Underneath the hood, we’re using Drivewealth for stock prices and executing trades and extract data from ISS reports to offer visibility on a companies’ environmental, social and workplace impact scores. We sort through SEC filings and earnings reports to consolidate and synthesize information. We’ve custom built UI in native swift in“swipeable cards” so the information is easy and quick to digest.
In the past months, we’ve seen the power of retail investors who want more choices than just putting their money in ETFs, we provide the tools for them to make informed stock investments. We would love to hear your thoughts and feedback on what we’re building!