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Only Steve could glue me to the screen for 20 mins to watch a city council meeting.

It's like listening to PT Barnum read the J Peterman catalog.

I laughed when he projected the estimated percent increase in trees. I hope this filters into future presentations. "We're here to announce the iPhone 5, but first...we've been really, really happy with the growth of our tree population here at Apple."

Lots of apricot trees... perhaps the odd McIntosh Apple? [1]

[1] http://en.wikipedia.org/wiki/McIntosh_%28apple%29

I grew up in Ontario, where McIntosh are king (and deliciously awesome!). I was surprised, when I moved, that a lot of people didn't know that the MacIntosh computer was actually named after this apple (trademark, or something, prevented them from using "McIntosh")

It was probably the trademark for McIntosh amplifiers (http://www.mcintoshlabs.com/us/Pages/Home.aspx).

"Macintosh" was also chosen because it's acronym-proof

Still doesn't stop people from writing MAC instead of Mac; its an abbreviation, not an acronym!

Things like these help separate the clueless from those you should pay attention to. It's a Good Thing.

Also, McDonald's like to sue people for using Mc-, kinda like Apple likes to sue people for using i-.

The power of leading your presentation with a story.

Exactly. I recommend reading Resonate by Nancy Duarte (from the company that did Al Gore's slides).

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