The audience for this tool is used to paying bills with commas in them without flinching. It’s not an office catering case where people have a firm anchor to some high-single digit price that includes the food. The office drinks bill might have a comma in it, but the water and electric bills almost surely do.
My gut is people are responding positively because they see it as so insanely underpriced as to be not worth worrying about.
For one thing, no one who sees $6 of value won’t see $10 of value, so you could raise prices 67% right there. (Maybe there’s an odd person who sees $5 and is willing to pay $6.) You might even find more takers at $100-200/desk/month than $6/user/mo. It’s easy for them to budget; it solves a problem they have; you might look more credible or easier for the office manager/harried HR person who doesn’t care if they pay $120/mo for 20 users or $400/mo for 4 desks. Those numbers are “the same” for office managers.
Look up patio11’s general advice (tl;dr: charge more) and take it to heart. Best.
Thanks we'll definitely take a look. The range of prices on solutions in this space is incredibly wide.
There's simple things for crazy cheap, complicated things with giant price tags, all intertwined in a brand new land-grab to get adoption.
The founder of Superhuman.com recently introduced us to the Van Westendorp Price Sensitivity Meter, and recommended we also check out the book 'Monetizing Innovation' -- more to learn!
My gut is people are responding positively because they see it as so insanely underpriced as to be not worth worrying about.
For one thing, no one who sees $6 of value won’t see $10 of value, so you could raise prices 67% right there. (Maybe there’s an odd person who sees $5 and is willing to pay $6.) You might even find more takers at $100-200/desk/month than $6/user/mo. It’s easy for them to budget; it solves a problem they have; you might look more credible or easier for the office manager/harried HR person who doesn’t care if they pay $120/mo for 20 users or $400/mo for 4 desks. Those numbers are “the same” for office managers.
Look up patio11’s general advice (tl;dr: charge more) and take it to heart. Best.