Right now there is too much hype and too little time to establish a stable valuation. Bitcoin is moved by the speculators and not investors or savers.
here it is:
They might convert it, but might get better value looking for things they need. (Their demands will be more diverse than a business.)
1. Establish a company and go public with it.
2. Invest all said company's money in Bitcoin
3. Short the company's stock
4. $ Profit $
Too many steps in my opinion but hey, it is an entirely new currency.
Actually, it is real to the extent that people accept it. So Bitcoins aren't AS real as dollars, but they're still real. And hypothetical bitcoin company will have the same problems as a company that uses some obscure third-world currency.