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These types of messages definitely appear to fit the CAN-SPAM Act, which covers "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service".

Airbnb may be spending that $100M sooner than they thought: "Each separate email in violation of the law is subject to penalties of up to $16,000, and more than one person may be held responsible for violations. For example, both the company whose product is promoted in the message and the company that originated the message may be legally responsible."

http://business.ftc.gov/documents/bus61-can-spam-act-complia...




Nobody will ever be able to legally prove the gmail accounts were created for and by AirBnB. Actually, I don't think those accounts were created by AirBnB guys, but by a third party, for AirBnB use. Ad extremis, the AirBnB founders might as well plead they never knew what was the exact method this third party will use to generate traffic and users.


Nobody? Get the IP addresses that access those accounts from GMail. You're going to find them all coming from one IP or a small number of American IP addresses. Ask the ISPs who they are. Job done, culprit found.

You think they'll be using anonymous proxies or something? I doubt it.


I think google won't let you bind an email to an ip




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