Not implying that this is corporate propaganda to cater to the US public, but something similar happened to my country where saving the planet is not on the agenda of its citizens since there are other problems that need to be solved first. [1]
"IKEA’s goal is to purchase wood which is 100 per cent FSC-certified from these countries. At the same time there are many indications that forests with high conservation values are being logged by FSC-certified companies. FSC-certification is far from a guarantee for socially- and environmentally friendly forestry and FSC has received serious criticism from many environmental organizations, both in Sweden and internationally. Several environmental organizations have left FSC in protest. " [2]
So practically, you have a situation where IKEA acts on some shady rules established by this FCS that are unreliable. Moreover, countries with corrupt officials will eventually end up in prison but too late, before the harm is done. Generally, if as a Romanian I go outside to protest against IKEA and corrupt politicians exploiting the Carpathians, I'm told that I don't respect private property and that IKEA acts according to the laws of that country (created by corrupt policians with shady lobbies), in the end IKEA becomes the victim.
That is indeed a very sad reality in this part of the world. Since the fight against corruption that started with Romania's integration into the EU, things are a little bit better. Politicans are now held accountable but too late. We are mostly reactive instead of preventive.
"IKEA’s goal is to purchase wood which is 100 per cent FSC-certified from these countries. At the same time there are many indications that forests with high conservation values are being logged by FSC-certified companies. FSC-certification is far from a guarantee for socially- and environmentally friendly forestry and FSC has received serious criticism from many environmental organizations, both in Sweden and internationally. Several environmental organizations have left FSC in protest. " [2]
So practically, you have a situation where IKEA acts on some shady rules established by this FCS that are unreliable. Moreover, countries with corrupt officials will eventually end up in prison but too late, before the harm is done. Generally, if as a Romanian I go outside to protest against IKEA and corrupt politicians exploiting the Carpathians, I'm told that I don't respect private property and that IKEA acts according to the laws of that country (created by corrupt policians with shady lobbies), in the end IKEA becomes the victim.
[1] https://www.thetimes.co.uk/article/ikea-buys-83000-acre-fore... [2] http://skyddaskogen.se/en/news/4852-ikea-s-forest-in-romania...