The idea that the surveillance tools are "put in the hands of masses" neglects the part where the "masses" includes corporations that do it better, because they have the ability to pay handsomely thousands of people to make it effective. So rather than accept the defeatist position -- "We are powerless to stop technology," even though surveillance capitalism is a choice, and one that we don't have to accept -- we can choose meaningful laws which restrict those actions. We can choose meaningful laws which change the economic imperatives so that corporations don't profit from tracking and shaping human behavior. Will it be perfect? Absolutely not. Is defeat inevitable? Perhaps. But sitting on the sidelines and choosing not to shape that future because of some sense of foregone inevitability.... that cannot be the future, unless we believe that those now with the ability to shape it (and someone will -- Google, Facebook, or someone else) deserve to have that right without being challenged.
I cannot accept that. I will not be gaslit into believing that I'm 'too concerned' or 'reading too much into it'. This does not have to be our future.