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You'd think with the panic the film industry is in they'd be falling over themselves trying to please the moviegoer. Instead we see them trying to treat you as a captive audience and squeeze more revenue out of your eyeballs.

They forget who actually holds the money in every transaction: the customer, and few transactions are as thoroughly optional as movie tickets.

I'm sure the talking and disrespect in the movie theater is a symptom of the problem. People no longer respect the theater because it's stopped respecting them, and in the process lost its own self-respect.




> Instead we see them trying to treat you as a captive audience and squeeze more revenue out of your eyeballs.

I'm going to blame this on B-school theory, particularly Michael Porter. What Porter did is take economic theory about the undesirable behaviour of monopolists and turn it around. "You should screw your customers and suppliers in this fashion!"

And in the short term, it absolutely works. In the long term you disgust the people who put you there -- your customers -- and most industries are not natural monopolies.


It's interesting in Australia it seemed when pirated films first started appearing they did effect audience numbers. It turned around though and people went back to theatres for the better experience, all they have done though is jacked up the price and added more ads/ previews.




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