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Ask HN: Who has started a successful side business while having a full time job?
58 points by asdev on Jan 20, 2021 | hide | past | favorite | 62 comments
To me it just seems simply impossible to start a side business while having a job. Between general life things, health, work and family/significant other, there seems to be barely any time to work on a side business let alone launch one and make it successful. If you have, how did you do it?


Do you work 9-5?

It’s actually not about time but about energy levels.

To be able to accomplish this, you setup your life to have maximal energy level balance throughout the day.

For me that meant to unfortunately leave my girlfriend at home almost every evening the past year to get a few hours in almost everyday until I was done.

This also included eating the same food (ready made from Lidl) everyday and just saying no to everything and everyone all the time.

I also recommend that you try to take as little responsibility you can at work and perhaps working from home if possible, where you then use half the day for your own stuff.

One of the few benefits of this lifestyle/endeavour is that you have an income while trying your startup idea.


Oh and this is what I worked on: https://Loodio.com


Cool, I'm curious about the manufacturing part. Would you mind sharing that process?

How did you find a manufacturer willing to build your product? Did you negotiate the price per unit?

Do they require a minimum purchase amount (ie, like 1000 units)?

If you do not have enough backers, are you planning on using your own money to buy up to the minimum purchase number, or cancel the entire project?

How do you plan on validating the build quality before settling on a specific manufacturer to build your product?


Thanks! Sure. Circuit boards are easy. Many suppliers. The tricky part is the casing. Currently we are using Toolless that mill the units with CNC. That’s pricy per unit but we can order lower number of units. If we reach enough funding we go for injection moulding. This is the way to go. Start small and expensive, worry about cutting costs and scaling later.

We have already built a final prototype that looks and works like final product together with our plastics manufacturer. Circuit boards from Pcbway currently but larger order will come from other company most likely. Again there are many. And same with injection moulding; lots of companies do it.

I think we will reach crowdfunding goals but if not we may get external funding.


This is really cool! But, I think the clock needs to be bigger and brighter, and maybe graphical. Or be a VFD -- OR -- what would be really cool, is combine it with a pico projector, and shine the clock/UI onto a wall. Good luck!


You’re right and we are looking for alternatives already but need to launch Kickstarter first because cash is run out!


Actually, I just had another idea. It may be just me, but I already have an Alexa echo, and Smart Home controlled lights and fan in the bathroom. All you really need is an WIFI-enabled motion sensor - and then, an easy way for it to start playing music on my alexa - bonus if it would automatically turn on the lights and fan when I enter, and turn fan of 15 minutes after I leave. Maybe even just an integration with IFTTT or Home Assistant.


As a side note, maybe you already know it but that name in Spanish can be separated as "Lo Odio" which means "I Hate It" At first I though it was some kind of web where people put things they hate, so... Just FYI


Yeah we found out later (but before we took final decision). We thought it was funny because everyone hates bathroom noises so we went with it!


Good to hear! Good luck with the project!


Thank you!


Looks cool. Nice motion graphic on the site!

Have you considered launching on Kickstarter or another crowdfunding site?


Thanks! Yes we are doing a Kickstarter in February!

Demo video: https://youtu.be/SOPZ8-Ptk2E


Nice!


wow, this looks hard to build(any hardware product does to me). how long have you spent overall on this?


Took us about 14 months with me having no hardware experience so I hired a friend and some consultants.

Spent around $50k of my own money to seed fund it.

Demo video: https://youtu.be/SOPZ8-Ptk2E


This is really cool! It has a lot of potential in the market. Wish you the best of luck!


Thank you! I hope so but it doesn’t matter because me and my dad REALLY need it (shy poopers) :P


How is it powered?


Rechargeable Li-ion batteries through MicroUSB port. Check the demo video in my other comment for more info!


Yeah, doing things like neglecting my girlfriend for my side project isn't something that I want to do, I personally think that isn't healthy for our relationship. Of course, everyone has a different kind of relationship so it can work for some people.

Was it worth it in the end for you?


It’s harder to found a startup than finding a new girlfriend... (YMMV) Yes I learned a lot. And she respected my commitment but we fought a lot from the stress. All good now.


Someone's been watching too many videos of Kevin O'Leary.


Do what I did with my wife: work on the couch while you watch TV together. She eventually saw how important it was to me and it was easier to step away for some productive alone time more often. I will say that it’s much harder now that I have a daughter, and that’s one of the reasons I am now full-time on my business instead of staying part-time. :)


This sounds very similar to my experience doing a PhD while working full time.


I developed my first macOS app in November of 2019 because I needed a Safari extension to automatically refresh my browser tabs. After a few months, and a few hundred downloads, I decided to publish it on the App Store and charge a few bucks.

I finished out 2020 with a decent profit, and am now working towards learning the Xcode/Swift environment for iOS. I subscribed to a course on Udemy, and do an hour a day.

Most people are under the impression that having a successful side business requires an additional 40 hours a week. Find something you're passionate about, see if you can make money by doing it, and take a long-term approach to building up the skills required to be successful.

How you live each day is how you live your life. The small investments everyday add up!


I started a business to make a gadget for a niche market, while also working another sideline as a part time musician.

One thing is that my day job did not demand heroic hours, and I have a very short commute. I live in a cheap region, so I have plenty of space in my house for all operations.

Another factor is that the market itself is such that my business will never grow beyond a certain size. I make and ship a few gadgets a week. I'm successful inasmuch as the business adds a few thousand dollars per year to the kitty. Playing music has also produced a net income if you don't count what my parents paid for lessons. ;-)

An interesting nuance is that my product contains no Code. My market doesn't judge my credibility by the sophistication of my web page. It is not technically passive income, but semi-passive in the sense that the baseline attention it demands is utterly predictable from month to month.

The lack of Code is by intent, to provide a contrast with what I do all day.


I’ve started a couple businesses on the side. First one, took the leap to full time after a year of very long hours. Second one, took the leap after 6 years (!) of less intense work on the side.

In the second case I negotiated a 4 day work week. That helped me stay sane, but the one day on / six days off cadence made it hard to build momentum.

Putting in a little work on the side every day, as other commenters suggest, is probably the way to go. But it’s a different (and to me less rewarding) kind of work that can be done in small increments. Probably not deep work. Choose your business idea and responsibilities accordingly! And be patient.


Yeah I really feel like I need at least 1.5 hours to get in the deep critical thinking zone, where I can start really doing meaningful work. However, it's hard to find the time to do that


Indeed. Consider whether you might be able to validate the idea without writing code, by outsourcing dev, or building your mvp with low-code / no-code. By validate I mean (1) people will part with real $ for something that's a pretty basic mvp, and (2) there's also a reasonable possibility of it paying your bills. At that point, take the leap (it's always a leap!), roll up your sleeves, and allow yourself to do the deep work to make it successful. If you see early indicators of a successful side business, don't wait too long to leap!


Depends on your definition of "successful" and "side business", but yes, a few. The most successful one I had that was a true side business was a nice aggregation and stats website that was probably doing around $2-3k/mo until I had to shut it down for reasons outside of my control.

> If you have, how did you do it?

I do side projects for 2 major reasons: to build something I'd like to use myself, and to learn/practice tech skills that I can't at my day job. Its just about consistently making a little time every week to move things forward.


I started keygen.sh while I had a full-time job. I ran it for 4 years on the side and just recently went full-time on it. You have to make time to keep moving forward.


how many hours per week did you spend on it while running it on the side?


In the beginning it was like a second job late at night. But towards the end it was an hour or so in the mornings for support/sales, and then maybe a couple hours during the evenings, and a 4-5 hours on some weekends to work on feature dev. I agree with another poster that it’s more about energy than time.


I've tried a few times - mostly just blogging and pay-per-click revenue and developing software and sites for individual clients. It was not worth the trouble.

Maybe it was only possible in the last decade (2009-2020) due to the stock market being in a valley when I started investing a large percentage of my income each year, but I now make 6 figures a year in dividends and capital gains from my investments in S&P funds. I did live frugally and sacrificed a lot, and it probably helped that I do not have a family nor a mortgage.

Because I still live way beneath my means, this "business" continues to grow exponentially year after year, and I'll be able to retire pretty comfortably in my mid 40's (estimate). It takes very little of my time (compared to an actual business like Ebay reselling or some small SAAS that I could create). I know it's not the type of side-hustle many on this site imagine, but it probably is more feasible for those who don't have any million-dollar ideas, don't want to put in the time and energy into a high-risk venture, and already enjoy (or can tolerate) their day job that pays well enough.


do you have a finance background? what resources did you use to get started?


No I don't have a finance background, but my dad was a finance guy. Growing up he gave a small amount of money to us each year in a mutual fund, and so I learned very young how exponential growth works. It's one thing to learn about it with formulas in math class, quite another to see the $500 invested at 12 years old become $3000 in your late 20s, without doing any work or maintenance. It leaves an impression.

The best resource I can think of right now is something like Reddit https://www.reddit.com/r/financialindependence/. There are various sister subs that are more specific to the lifestyle you want. Getting started earlier - in your 20s, especially if you make a decent engineer's salary with low cost lifestyle - is the biggest advantage you have over everyone else.


I started my web hosting business while working full time and going to grad school part time in 2005. I worked on it nights and weekends and tried to incorporate it into my grad school projects.

I was able to leave my full time job and go all in on my own business about a year later and have been self employed ever since.

It just takes a lot of patience, motivation and a willingness to give up some of your free time.


It's manageable if you have a business partner so you two could alternate in running things and you'll have to slack off at work to release energy for the side gig. Also, beware that your employer might try to get a piece of your side profits: there are ways to dodge this, but you'd better have a sound defense plan.


Off-topic slightly, but I'm currently working on a side project along with a demanding job at a FAANG company. I've been working on it for about 4 months and we're close to launching the initial product. Although I'm at FAANG, my full-time job is nowhere near interesting or motivating to me as what I'm working on the side, which gets me up at any point in the night or day with 0 second thoughts.

Working out helps me a lot and allows me to refresh and get more capacity. Sure, there are days where I'm squeezed out, but enough sleep also helps. What I've also learned is, use anything you have to, to get the job done and don't focus on optimization and scaling problems at all. Make sure to throw away features that don't add any value now and always keep that in mind. If you are careful about these points, you can certainly accelerate.


I guess it's not a solo endeavor, you're working on it with other people? How many hours a day do you work on the side project vs your FAANG job?


After my job takes close to 10 hours, I put roughly 3 hours on the side project everyday. Weekends and holidays are where I put 10 hours in it per day. I'm working on it with one another partner by the way.


I respect your effort. Out of curiosity, do you have a partner / children? If yes, how do you balance your family with work/entrepreneurship? If not, do you think people with family commitments can/should use their free time on side projects? (As for me, I work similar hours to you and have a wife but no kids. I think my side projects will have to stop when the kids come along; my wife is already sad that instead of spending time with her I choose extra work that is unpaid in the short term and may never result in a financial reward for our family.)


Thanks, there is a still a lot I need to learn in terms of balancing. My wife is very understanding about my situation - she takes care of a lot of stuff for me and I really appreciate it.

We have no kids yet, but planning for one this year. I know it would get tight to work on side projects with a kid while being actively employed, but it is still very possible to get it all going. We just need to optimize a lot, and learn to ignore/skip unimportant things. I know a few people who have run companies with little babies in their families.A lot of people I've met in the Bay Area successfully did it with 2 kids and a wife and a full-time job. Your side projects don't have to stop with kids coming. One thing I know that would help is, find a lightweight job while you're fiddling with side projects. That will help ease it up a lot. Another tip, wake up early in the day at 5:30AM or so. It will give you a lot of time on a super sharp mind.

I think it is doing "these 2 jobs" that is the main problem here. If my side project spawned into a company that I am able to let go of my full-time job, I am sure I'd get extra time to dedicate to my family. I am frankly looking forward to that day. In your situation, it would be your job to speak your heart out with your wife. Regardless of how financially viable your side projects are, they are still something you enjoy and you must communicate this to her clearly. She should be able to understand AFAICS.

I regret not doing this sooner when I was single, but I am doing it at least now. I am more experienced and more skilled today than I ever was.


Why are you putting in 10 hours a day? Do you like giving free labor to your employer? To make up for this, cut your regular job back to 6 or 7 hours tops. This is real, real easy to do during the pandemic with everyone "working from home."


Well it is the "expectations" they have on us. I wish I were in my previous job, where I hardly worked 4 hours a day and was still a super-performer.


I started Graphite Docs (https://graphitedocs.com) while working a day job. I put in the work mostly before my day job every day. And on weekends. It was successful from a usage standpoint. Tens of thousands of people used Graphite. And for a period of time, it was successful from a revenue standpoint. I was getting about $20k per month in grant money from the protocol Graphite was built on.

I’m hoping to recapture that with my new side project, Perligo. I haven’t launched yet, so we’ll see how it goes. But my main advice would be start small. Small things don’t take a ton of time. Graphite was super small at first. Grow as your time allows.


If you're patient and if the project is not too complex I don't think it's a problem.

I launched https://travelmap.net 7 years ago while working full time and stopped my job 3 years later to work on it full time


I think patience is my problem. I've always heard start up folks preaching "move fast, and break things" so that's what I try to do, and ship an MVP as quick as possible. However I always feel I'm not moving quick enough and that gives me stress


You should change text Color on that title and subtitle (at least on mobile). Contrast is too low.


Nice product! How many paying users do you have ?


How’s this working out for you?


We launched https://solokeys.com 2y ago. We're 4, 2 with kids 2 without. I think having partners is fundamental to keep the flywheel going. And also accept that -at the beginning- it's a side project for everybody, so you can only put a few hours, things will necessarily progress slow, etc. Don't give up and celebrate any small win.

BTW, despite all the issues that 2020 & covid brought us, next week we're launching our v2: https://solokeys.com/v2.


I recently bought a Solokey after researching YubiKey alternatives (the usb-c version seemed overpriced).

I assumed your company was much larger than a side project, so great work! I’ve been recommending it to friends.

My only feedback is that I’d love to have some kind of waterproof casing beyond the silicone cover that I could put on it - I keep it on my key ring and living in the UK my pockets do get wet in the rain.


Thank you for buying and for recommending it!

The v2 is water resistant, we sealed all components in a layer of epoxy.

For v1 there's still a layer of epoxy on the components. As long as you dry it before usage, a bit of water shouldn't damage it. Or if you feel adventurous you can try sealing it with some glue or epoxy.

P.S: I called it side business in the sense that it started as a side business. Then thankfully it grew into a company.


Good to know, thanks!


wow, that looks awesome! did it require a lot of capital initially for manufacturing and sourcing?


We did it with just the Kickstarter, so around $100k, nothing out of pocket except maybe a total of $1-2k to prototype.

The "mistake" we did initially is that we didn't account for enough extra inventory. I mean, with the KS money you have to 1) fulfill the backers, 2) create additional inventory to sell. But at a certain point while you're selling your inventory you need to start manufacturing another batch and you need money for that. Tl;dr: 3x your production costs, don't 2x them.

It's not a huge issue, but that means you can do a smaller 2nd batch and you risk to run out of stock, which we did.

Don't get me wrong, it's a good problem to have... it's just extra work and we could have optimized better.


Someone should create a website for all the things you need to learn, to start and run a side hustle.


Not exactly a how-to guide, but some good info here: https://www.starterstory.com


I started a niche menswear business while working FT almost five years ago.

I've made plenty of mistakes. It has evolved tremendously over time. It's now almost completely passive, and by adjusting a few levers could be profitable. But it does not - and likely will not - have scale. It also has vulnerabilities that I "can't" (read: won't) address while also working FT.

So it's hard to say objectively whether it's successful. But as a learning experience it has been worth its weight in gold. The diverse hard and soft skills you accumulate in the course of keeping your side hustle afloat while spending minimal money are endlessly valuable. Most of them come from learning the hard way. But that's what makes them stick. I've applied some of these skills and lessons learned to newer projects with positive results.

A few takeaways:

1.) If you can sift through the mountains of B.S., there is extremely high-quality, free content available to learn about building and scaling startups (e.g. YC Startup School, books, etc.). So not knowing what to do, per se, is not the issue. The real issue is knowing what hard-but-necessary things you should probably do, but not doing them.

2.) So, about those hard-but-necessary things. Working a "day job" and coming home to your side business can be exhausting. This exhaustion can further discourage you from doing the necessary things to grow your startup. To overcome motivation draughts and other mental hurdles, it's helpful to have some combination of the following: A.) a co-founder to share the load, B.) added accountability, e.g. employees, investors, C.) a valuable network with the resources or knowledge to pull you past certain plateaus, and/or D.) extreme passion and enthusiasm for the category / business.

3.) The ultimate challenge is finding balance. Yes, you will need to make sacrifices. But the experience forces you to be acutely aware of how you allocate your energy and attention. For example: Does spending a few hours per week exercising actually provide a net-positive affect on overall productivity? Does 20 minutes of clear-headed morning work before commuting accomplish as much as 1 hour of exhausted, post-commute work? While we're at it, is there "dead time" you could be using to work on your side business (e.g. commuting, watching Netflix, sitting on your phone waiting for food, etc.)? Are you already over-committed and stretched at work? Could you talk to your boss about your workload, find someone to delegate to, or negotiate a more flexible work arrangement? Are you spending an hour most nights with your significant other but your mind is elsewhere, or are you spending forty-five min where you're totally present? The list goes on. This exercise in itself is valuable even if your startup ultimately fails.

4.) Finally, in my experience, you can build a profitable product and achieve PMF while working a day job. These things require mostly a good tactics and knowledge (see #1). The true hurdle becomes scale. Scale requires resources - you could throw money at it, but that's rarely sustainable. It's better to use your time, ingenuity, sweat equity, and enthusiasm and hope the flywheel starts turning. But these are in short supply when you're already contending with a day job and other priorities. You can optimize your days (see #3). You can put controls in place to contend with inevitable hurdles (see #2).

5.) Ultimately, you need to define what success looks like for your side-business. Whatever your goal, day job or not, value comes from finding and solving the most interesting and commercially viable problem you can. Without this, the challenges of running a side business while working FT grow exponentially.


what are good resources?




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