Edit: For example, quotes like this: "It's an efficiency product. I'm talking about improving endurance, concentration, reaction time, speed, vigilance, and emotional status. Taste is of no importance whatsoever."
He makes it very clear that he doesn't think of it as a soft drink, but as a performance-enhancing drug. Yet people are out there pounding it because it's "cool."
> "That alertness you feel is you getting back to normal, rather than to an above normal level.
BBC Article: http://news.bbc.co.uk/2/hi/health/6422279.stm
I stopped drinking coffee after learning about this but I still drink black tea.
I volunteer with a local youth group, and recently some of them have started downing a couple of Red Bulls (or more likely a cheap clone) before arriving. The effect it has on them is ridiculous - kids who usually aren't too much trouble become completely uncontrollable. A bit of running about at that age is healthy, but the excess energy means they spend literally 3 hours charging around the place, with arguments far more likely to happen because they're wired.
I'm not generally one for regulation of substances which don't harm other people, but I think there at least needs to be some publicity given to the fact that saturating yourself with caffeine and other additives is really bad for your heart.
Not that much really.
Nothing beats a straight 36-hour coding session, and the one week of solid sleep that follows.
After 1971 he also took amphetamines, despite the concern of his friends, one of whom (Ron Graham) bet him $500 that he could not stop taking the drug for a month. Erdős won the bet, but complained that during his abstinence mathematics had been set back by a month: "Before, when I looked at a piece of blank paper my mind was filled with ideas. Now all I see is a blank piece of paper." After he won the bet, he promptly resumed his amphetamine use.
I find it interesting coffee was his 'gateway' drug and self-dosed amphetamine usage allowed him to perform at a higher level. In that sense, amphetamine usage is much better than caffeine.
He was not addicted to amphetamines. Most coffee drinkers are addicted to caffeine. How many caffeine addicts would go a month without caffeine for $500?
I'm just saying, the fact that someone won't give up a drug they perceive to enhance productivity for a small amount of money is not evidence that it is addictive; it could also be a rational decision (e.g. I believe I am giving up more than $500 worth of additional productivity if I don't use caffeine)
I would be really interested in the results of (and even willing to participate in) a properly controlled study that measured the effects of caffeine on productivity. But measuring actual productivity is /very hard/ which is why I've gotta keep using words like 'perceived productivity'
Doctor No said, in the same soft resonant voice, "You are right. Mister Bond. That is just what I am, a maniac. All the greatest men are maniacs. They are possessed by a mania which drives them forward towards their goal. The great scientists, the philosophers, the religious leaders - all maniacs. What else but a blind singleness of purpose could have given focus to their genius, would have kept them in the groove of their purpose? Mania, my dear Mister Bond, is as priceless as genius. Dissipation of energy, fragmentation of vision, loss of momentum, the lack of follow-through - these are the vices of the herd." Doctor No sat slightly back in his chair. "I do not possess these vices. I am, as you correctly say, a maniac"
Heh. Here's a photo of the Threesixty bar:
Applies to SW development too.
Just like in software, if both sides don't respect the other, the output will be atrocious (which appears to be ok with Red Bull).
That's like saying beer, oysters, caviar, or Coca Cola don't taste very good - it's entirely subjective. I like the taste of Red Bull a great deal and I'm fussy.
Would you like the taste more or less if it didn't cost $2 a can?
Red Bull is a bit like the Coca Cola of energy drinks to me. It might not be the absolute best tasting one but it's the best to fit almost any situation. That is, a specialty cola can taste better than Coca Cola for a once-off, but you'd find it too sickly on a long-term basis. That's where I stand with Red Bull. It's not the best but it's the most consistent and most palatable I've found.
I can't put my finger as to how much the brand plays into that but acknowledge I'm as human as anyone else and that it undoubtedly reinforces my preference.
One product, a few versions. Original, sugar free, small shots - that's about all I know of.
How many other companies make billions with essentially just one product?
Apple has 30ish products.
Google is hard to count, because they have a lot of "stuff", but it all could be said to support AdWords. I think that is too lenient of an interpretation. It seems more like AdWords is the Google currency inside of their product ecosystem.
Red Bull as four (according to another post).
Others, especially outside of tech?
PPS The Red Bull product page has 4 different drinks, unless you believe Coke and Diet Coke are the same product, why would Red Bull Energy Drink and Red Bull Energy Drink Sugarfree be the same product?
PPPS My open source hair-splitting machine written in Python is almost complete.
I would think that the overwhelming presence of the brand on extreme-sports events has more to do with demographics of the tv-audience than with 'athletes' liking the drink.
they just took it from there...
Inside the extreme sports circles - being sponsored by RB is seen as acknowledgment of ones excellence in his field. In a sense the RB helmet is the ultimate status symbol and sign of the elite.
Also these athletes and the sports are incredibly cheap for RB and at the same time RB is the only thing keeping them alive.
OTOH, I'm not sure whether the "recovery" is from the Red Bull, or the after-effects of sleep deprivation.
In general, I recognize the insidious and far-reaching effects of sleep deprivation, but I still do it sometimes. :\.