But it also has an agreement with Google that Maple is hoping will eliminate any need for the company to market its services. If you Google a dentist in some markets right now, a customer review in DemandForce’s system will pop up
Pop up where? In the natural search results? Is it standard practice for Google to have such special arrangements?
(1) Yes, there are.
(2) Some of the remaining ones are 1-50x bigger than anything that has been done so far.
This is a late-adopting, retail-driven market and you will be competing with companies that have serious marketing budgets and established relationships throughout the distribution channel.
Note: I have never worked in a startup.