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> But, for most values of Bigcorp that anyone could name, there's clear evidence of ongoing unethical behavior.

This slightly missed my point:

Bigcorps engage in a lot of behaviour, some of which is evidenced to be unethical. Smallco engages in less behaviour, which is not evidenced. You have no way to judge if it's more unethical.




You're comparing a known with an unknown. We can judge that the known is unethical. We cannot judge either way on the unknown. It follows that the only possibly ethical choice is at Smallcorp.

And I'm sure we could make a much better argument for it if we substituted Bigcorp and Smallcorp with actual options you were deciding between as a prospective employer.




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