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And one of the tests in trademark law is if a reasonable person would be confused between the original and the imposter. So you only have to have 'reasonable' knowledge of other brands in your industry.

I think the actual test is if the intended audience would get confused between the original and the imposter (see the H. R. Pufnstuf v. McDonald's case, although that's copyright, not trademark).

> that's copyright, not trademark


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