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I enjoyed Traction https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...

It's written by the founder of DuckDuckGo and he talks through all the different potential marketing channels and how to choose what's best for your company.

I thought it was pretty actionable and there wasn't much "fluff".

I've heard this one brought up before, but I've never read it. I didn't realize it was the founder of DuckDuckGo either so that's pretty cool. I'll add it to the list!

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