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I sell an SEO app ( http://semtab.com ) on both iOS and Android, and the Android version is outselling the iOS one by a wide margin. It caught me a bit off guard because everyone I know keeps repeating that iOS users buy more than Android ones, but that just hasn't been my experience so far. I even put the iOS version on sale at $0.99 in hopes to increase purchases, but it is _still_ not resulting in as many purchases as the Android version at the original $1.99 price.

You may want to consider a new icon for the iOS app (also, please make sure you have an @2x variant of it, too).

edit: i've had a couple minutes to try using it.

You may want to consider overhauling the application's user experience. It doesn't look or 'feel' like a proper iOS app, and I'm guessing that's why the Android version is outselling the iOS one.

* the icons really need @2x variants.

* The user workflow is brittle, especially given how few view controllers there are, here. I shouldn't be able to choose to look at the 'Web' or 'Social' tabs until I've selected a domain.

* The domain entry experience feels cumbersome. Why is it capitalizing my domain name?

* Why do I delete a domain from the 'Web' and 'Social' tabs, and why isn't there an alert prompt?

Add Domain:

* The navigation bar tint color shouldn't change.

* This should be a modal view controller.

* The text shadow behind the label looks weird.

* The label's text should be something more like: "Domain name:", especially since you already give an example in the text field with its placeholder.

* You should call -becomeFirstResponder on the text field when this view controller appears.

Anyway, I know you didn't ask for any of this, but hopefully it proves helpful in driving up your sales.

Good luck!

Thanks for the suggestions and critical feedback. This was the first release that I wanted to get on the app store/market as quickly as possible, so it has not been perfected yet.

I am aware it doesn't have the best design/UI right now, but that will soon be corrected in the next release - at least most of your suggestions anyways.

I think it could be a combination of competition on iOS and a very plain UI. iOS users can be UI snobs and to be frank your app looks unfinished.

I think the root of the difference is indeed competition on iOS, and lack thereof on Android. The lack of any decent SEO app on the Android Market is the primary reason I made SEMTab in the first place. I think that is the biggest reason it is selling better there - it's easy to stand out when all the other apps on Android are total crap.

Or perhaps you discovered that there are more search engine marketers on Android than on iOS. Or that your app has more visibility on the Android market. Or multiple factors unrelated to the average user's general app-purchasing habits.

Very interesting. Have you marketed them in the same way? Maybe the sheer size of the Android handset market is beginning to turn the tide.

Now that is an interesting data point.

I guess your target market is the tech savvy crowd who are often put off by the iOS closed platform.

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