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I think this should apply for any kind of email, not just for busy people. Actually, this applies to most kinds of writing too.

It'll come off much better if it's well-worded but simple and to-the-point. The more fluffy sentences you add to your email, blog post, internet comment or product copy, the less professional it starts to sound.

True, but long copy sales letters have been shown to be effective. It all depends on the audience.

long copy sales letters tend to be aimed at the bottom 1 percent.

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