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I don't think that's the case, if only anecdotally, as I have seen a huge uptick in these consent modals in Canada.

Most of these sites needed or wanted them implemented on the cheap. Restricting it to EU customers would require extra work...

It’s surprising to me that sites which depend on users seeing their content to make money, would add something that blocks the user from seeing the site.

It makes no sense. If there isn’t a legal requirement, why would they risk impacting their ability to make money?

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