Godin doesn't do this at all. His books are filled with vapor and words that don't need to be coined.
The most frustrating part about Godin is this: even though 90-95% of his posts are either mediocre or trash, the remaining 5-10% are gold.
Godin doesn't do this at all. His books are filled with vapor and words that don't need to be coined.
The most frustrating part about Godin is this: even though 90-95% of his posts are either mediocre or trash, the remaining 5-10% are gold.