TikTok is a social media app that focuses on 'creating' interesting content 'in the moment'.
Instagram is about interesting content but more in a very curated museum sort of way. "Look at me when I am at my best"
Snapchat is about not-necessarily-interesting content that focusses on being in the moment. "Look at me shooting the shit"
TikTok is about showcasing talent in the moment. Even the prettiest instafluencer can't just stand there doing nothing in a TikTok video. The focus is on creativity and doing something creative. "Look at me showing you something entertaining / interesting / educational or all of the above."
Since you pretty much have to catch the attention of the viewer from the very first second (or you will get swiped up), there is none of that "Hey guys how's it going" bullshit that plagues Youtube videos. Extreme content density.
Instagram is about interesting content but more in a very curated museum sort of way. "Look at me when I am at my best"
Snapchat is about not-necessarily-interesting content that focusses on being in the moment. "Look at me shooting the shit"
TikTok is about showcasing talent in the moment. Even the prettiest instafluencer can't just stand there doing nothing in a TikTok video. The focus is on creativity and doing something creative. "Look at me showing you something entertaining / interesting / educational or all of the above."
Since you pretty much have to catch the attention of the viewer from the very first second (or you will get swiped up), there is none of that "Hey guys how's it going" bullshit that plagues Youtube videos. Extreme content density.