I'd pay an extra 5 bucks a month if it could increase the rate at which netflix lets me "play now" movies. Yes, some movies I specifically want to get on bluray, but there are plenty of others that video quality matters very little to me.
There are way too many people behind desks in large companies that develop marketing strategies that don't really take their customers into account, and if their customers behave in a way that breaks their model, the general reaction is to get angry at their customers for not playing to the tune of their flute.
Only issue being networks syndicating the content probably won't want to pay as much for the rights, really though they are getting the same thing, the people buying on ITunes same day weren't going to wait weeks for the local network to get around to playing it anyway.
Now I have a giant box of DVD's I spent $1000s on and aren't worth a fraction of what I paid.
So the first thing I do is type "purchase mp4 <movie name>" into google. So far I have not been able to acquire a movie in that fashion, so the second attempt is usually obtaining an .mp4 through other means (which do not involve paying for it).
I want an .mp4 because that works on more-or-less on all of my devices. xbox360 from usb-stick, sync it to the ipod, etc..