It also means they don't make any money if their customers don't make any money. It's a good incentive for providing a quality product, over say, a single lump sum purchase price.
At least, in the start-up phase of operations.
Later, when economies of scale kick in and break-even has been far overcome, one seeks to negotiate smaller unit charges, primarily to capture more of the added value for oneself, and partially to reduce visibility of one’s revenue.
Arguably, once you are a big player in a space, you should ideally have the clout to negotiate a better deal too.
I suspect smaller companies can have the luxury of being more ethically focused if they choose to.
Small issue: was reading the FAQ and every time the screenshots carousel resets it automatically scrolls me up to the screenshots carousel.
(with featured such as automated denial of maintenance requests, and the immediate investment of security deposits into long term CDs)
I've seen it a few times, but one case really stands out–A few years ago my apartment building went under a new management company. The system they used automatically applied a one month's rent "move in fee" when they created our account, despite the fact that I'd lived there for three years. I told them to remove it, but it took them so long to do it that the system had automatically applied a late fee. Then the late fee started automatically compounding on some kind of schedule, so the management company was always like $25 behind trying to fix it. This went on for months. A total farce.
The gross thing is that I'm sure they're now selling a profile on me, which I cannot access, that makes it look like I'm a super delinquent renter with months of unpaid late fees.
My rationale is that's it's the same type of logic I see with highly paid desk jockeys complaining about the gruff they from their grunts that make about 1/6 what they do. Or complain that they can't find people to work for 30-40k gross with mandatory ot out off cities where the cost of living for a family of three is at least triple that with amazing health insurance.
It's the they got theirs and those who didn't are obviously deadbeat junkies -- not deserving of: wages that would allow them to live reasonably close to their jobs, or have kids, or hobbies, or fun, or healthcare -- mentality.
"Rentify" alone could be AirBNB, but it could also be Rent-a-Center. The right tagline would remove the ambiguity.
1. Text on "START NOW FOR FREE" CTA isn't fitting in its container
2. I'd remove the "Q. " bit of the FAQ headers
3. Would also remove the "Screenshots" header
4. Log in button disappears on narrow viewport