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I see a lot of potential legal liability for posters and/or companies here. They're not bad ideas, per se, but why even try that hard when you can just take money to remove bad reviews or inflate ratings?

Again, misaligned incentives between one group of users (people) and the other group of users (businesses), while trying to act as a middle-man. The key is that one group of users has the upper hand in terms of 'investment' into the platform.

... until one group (people) grows increasingly disillusioned and skeptical and the other group (businesses) sense an opportunity to start up another iteration and the balance skews towards the other group (people)... until...

So it goes.

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