For early adopters, it's all about product endorsements. As someone who isn't from Silicon Valley, but reads all the major tech news sources and thought leader blogs, I set out on a mission to meet as many thought leaders as possible....Long story short, one tweet from a single thought leader converted to 500+ clickthrus to my site at product launch. Another product got 90 signed up alpha users from a single tweet. People who follow tech thought leaders are voraciously looking to find the next best thing in their space.
It's not easy, but once you establish those relationships, they continually pay dividends, if you don't abuse them.
It's not easy, but once you establish those relationships, they continually pay dividends, if you don't abuse them.