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It’s also the need to monetize everything in your life. The “hustle” life, glorifying entrepreneurship, and the need to “advance your personal brand” were big statements made when I was in college. This was right when LinkedIn, Instagram, and Twitter were hitting exponential growth (Facebook already had many years earlier).

Either it’s because I personally experienced the Great Recession, the launch of social media and the iPhone, and my worldview expanded greatly as one does in undergrad all at once, or it really is a new phenomenon that your employer has no loyalty to you, so one must rely on their own. With social media, these themes are just further perpetuated and there’s a pressure to start companies.

I’ve already worked my ass off at my day job, and just want my hobbies to not turn into side projects or “side hustles”. I don’t intend on starting companies based on them.

Not just monetize but package. For a while, I measured experience in terms of likes, upvotes and views. Being there wasn't enough. I had to check in and prove that I have fun. Curating my online life put a lot of pressure on me, even when money wasn't involved.

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