Since the "Powered By" button of each form was affected by the number of people visiting each form and some creating their own, leading to more views of the "Powered By" button, we called it "Viral Marketing" (maybe "Marketing" is the wrong word, don't remember exactly what we used to call it) where the growth of the platform funded more growth of the platform, inherently.
So +1 for the "Powered By" button, leads to tons of people discovering your product based on already using it for something. Users who want to white-label the usage of your product will also be ready to pay more to get rid of it, so not only a acquisition channel, also a way of affecting how you set pricing.
1) Add "powered by"
2) Gain from brand awareness / leads it generates
3) Also gain by selling a higher tiered "white-label" plan that large co's can upgrade to if they want to remove your powered by branding.
Even if it fails as an acquisition channel, it can still succeed at encouraging an upsell path.
It makes an effective freemium model. Give all users all (or most) features for free. Then the ones that want to remove the branding will pay for that privilege. This way, the smaller free users are essentially paying for the service through promoting your brand. The users that don't want to promote you have a way to do it and will you pay you for that.
Frankly, I don’t like it. In publishing at least it was fairly common to have lines about certain levels of cooperation and contribution but those were largely relegated to the Masthead rather than plastered throughout a given article. Industry people could find the info, but readers didn’t have to have their view cluttered.
Now with paying journalists to do their jobs being a matter of contention even more of the articles can be cluttered with ads and it’s being shared about as a net positive.
Savvy powerful customers like Amazon sign contracts banning disclosure of the relationship, for exactly this reason.
They charge a substantial fee for the right to be used as advertising.
There may well be some good research and advice here but the presentation is trashy. State the conclusion in the first sentence and then back it up. Use a solid headline, not deception.
One can imagine a Web page: powered by d3, hosted on github, protected by cloudflare, built by Travis CI and scanned by snyk.
It's somewhat tolerable, and it's cute.
But it doesn't apply so well for non free stuff.