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> It was shared 300,000 times on Facebook, made the front page of Reddit and became a trending topic on 4chan

Not to take away from the study, which I think is quite valid, and interesting. But, is seeing "became a trending topic on 4chan" written like it is a metric of success along with number of likes is a bit weird.



Typically, it's used as a subtle metric of notoriety (without having to say so explicitly) in mainstream media.




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