Supermarkets are a shitshow and from my point of view it's way worse than anything that's happening in the digital world. There are only a few players and that's where all people buy their groceries. If you're not there, you don't exist. And to be there, you need a really good deal.
Product placement (whether you need to reach high low or if it's front of your eyes) make a bigger difference than a packaging which of course dominates over the content. Fancy packaging is also something that big brands can allow and probably protected by patents. Most of stuff you buy is likely from a company which was bought by Nestle. Nestle can negotiate, they can't be removed.
Smaller producers must provide the same product that they make under the supermarket brand so that market can get customers accustomed to good value and then they start looking if somebody can make something similar enough but cheaper.
It's much worse than as if Amazon ordered products by how much money they were paid from a given company and banned products from competitors of those who paid enough.
Free market is long gone in the groceries world.
I did not do enough research, I don't have behind the scenes information, I just think about it sometimes when I'm shopping. I'd love to be proven wrong or read a good book or some article on the topic.
Product placement (whether you need to reach high low or if it's front of your eyes) make a bigger difference than a packaging which of course dominates over the content. Fancy packaging is also something that big brands can allow and probably protected by patents. Most of stuff you buy is likely from a company which was bought by Nestle. Nestle can negotiate, they can't be removed.
Smaller producers must provide the same product that they make under the supermarket brand so that market can get customers accustomed to good value and then they start looking if somebody can make something similar enough but cheaper.
It's much worse than as if Amazon ordered products by how much money they were paid from a given company and banned products from competitors of those who paid enough.
Free market is long gone in the groceries world.
I did not do enough research, I don't have behind the scenes information, I just think about it sometimes when I'm shopping. I'd love to be proven wrong or read a good book or some article on the topic.