Organic SEO. This isn't necessarily limited to early adopters: it is not obvious to the average Internet user that an attractively presented website which ranks #1 to their query is a new entrant in the field.
Most of my customers assume, all evidence to the contrary, that my products are made by some megacorp somewhere. (Most common guess that I've heard: made by Google, because they found it on the Googles.)
Most of my customers assume, all evidence to the contrary, that my products are made by some megacorp somewhere. (Most common guess that I've heard: made by Google, because they found it on the Googles.)