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How is this better than Namecoin?

Namecoin has the unique advantage that you can do merged mining with Bitcoin which would make the network as secure as Bitcoin without further waste of resources.

IMO namecoin screwed up distribution - 99.9% of names were squatted on. Handshake tried to solve this with an auction system and names are released over a 52 week period. Also, they reserved the alexa top 100,000 names for their owners.

Another thing is that namecoin is just on one tld (.bit) whereas with handshake you register names as a TLD.

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