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The lack of transparency here has been awful as a consumer. Not only did the first wave of cards sell out between refreshes, but Nvidia failed to inform us that they would continually restock the site throughout the day.

I managed to snag myself a FE card, but dozens of friends and coworkers were not so lucky. There are relatively simple solutions like a preorder queue or allowing backstock orders that are fulfilled sequentially, but it doesn’t seem like Nvidia is concerned at all with the customer experience; they know they aren’t losing customers as long as they continue to provide best in class performance.

I have no idea why this sale wasn't locked down to existing customers with long standing history only.

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