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>Usually, this isn't because your developers don't understand "the rules" and / or don't like you—it's because they know what the organization values, and those values are in conflict with your "rules," and they're trying to deliver that value.

I'm bailing out here. Tautological statements that your actions already represent your desires are a rhetorical tarpit.

After the unnecessary effort to work backwards from what was originally communicated, it will become one of:

A) A narrow message presented as a wide message

B) a motivating lie meant to reinvigorate people into working on second order desires

C) an unnecessarily bold proclamation that the process of change is complicated (and you might be setting yourself up for failure)

D) obviously incoherent and unfounded rubbish which ought to be ignored

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