AWS is everyone's competitor. Their playbook is to take open source products, package them up in the AWS cloud, and provide long term support. That does not mean that the AWS version of every open source product is the best version. Redis Labs doubtless has a deeper feature set that will appeal to customers in a different way than the AWS offering. Additionally, Redis Labs is cloud agnostic. That's a big differentiator.
Yeah, but it’s not cheaper than AWS or rather it can’t be profitably cheaper IMO because of lack of scale.
So as long as AWS option is good enough, as a CFO I’d go in that direction.
Nebulous claims like cloud neutrality don’t pay the bills and I have not really seen businesses jump from one cloud to another seamlessly, no matter the software.
as they sell it, obviously some organizations are buying it, so those orgs must find the AWS option "not good enough". is it possible that AWS will continue to improve it? yes, but presumably Redis Labs will also continue to improve their solution.