And then I read the subheadline of the article:
> The social-media company says Apple’s privacy changes will affect its Audience Network business, which connects users’ Facebook identities with their off-platform activities
Holy sh*t - GOOD! Go Apple
Get ready, as a user, to pay for these apps which were once free.
Sounds like a great business incentive to be pro-privacy to me. You can count on profit motive.
Plenty of industries survived for centuries without these kinds of ads.
FB is going to use less accurate forms of tracking, so they simply won't be able to charge as much. I'm not going to feel bad for a company that has to work harder to circumvent the users wishes.
(2) Apple's margin (from their distribution channel) is not unreasonable, imo, given that most apps would simply not be successful without the trust and technology Apple provides.
(3) Apple is obvi not benevolent; they're a _self-interested_ supporter of privacy. [Company] does [thing I like] so I pay [price] is how companies work, why I back Apple here, and ultimately why I'm willing to pay $60 or whatever for a charging cord.
Apple did not take a choice away - they just changed the only option.
It's more than just $-for-product; 100s of millions of other users have Samsung, Google, etc. to buy from.
People have become accustomed to ad measurement. Performance marketing is a thing for a reason. How will ad performance be measured now? FB is already rolling out a tool to do that, but only if you share more data with them (lifetime value estimates, etc).
I’m sick of being the product when I have the damn money to buy services and products but everyone from startups to solo devs seem hell bent on pursuing advertising driven revenue models. If this drives some more developers to build more sustainable products and services then as far as I’m concerned Apple did a good thing.
I’m not going to comment on the validity of Apple’s 30% cut because I don’t think they deserve 30% however that doesn’t change the fact that I think this is a good thing.
A user will prioritize apps by value and pay for those that provide most value. Developer of valuable app will get paid. Is this a bad thing?
This seems like a straightforward example of something you should be applauding.
I can’t think of a single reason as to why adding the prompt is a bad idea.
Additionally they do not have to display the permission modal for their own user tracking.
It’s good to display prompts and make users aware of what is happening.. but it should be mandated fairly by a third-party not the company owning the App Store.
Google is heading down a similar route with Chrome. Nuking other’s ability to target ads while improving their own business in some way (in this case improving their ability to track users while negating others).
I'm so tired of ad sprinkled apps. All I wanted was to play a cheap Tetris clone not look at some ad load screen. Any ad app feels like 90s ad-ware and you know it spies on you so atleast it is a good warning sign to delete it. I wish there was a filter option "no after purchase purchases, no adds" in the app stores.
Naieve as you may think me, I think Apple want to get data so they can sell me products they sell (both Apple products and third party software) - I'm ok with that because I like their products and software. I'm consciously buying into an ecosystem that is purchase driven rather than making money off data sales.
They don't have to display the modal on their own user tracking because I've already signed up and bought in.
Perhaps it will be a little less effective, but we do not need to optimise our society to increasing the effectiveness of advertising.
that's your mistake, right there.
I find this an interesting distinction, because the only logical way to extrapolate "the user now has a choice" to "apple have ruined this for us", is to admit that given a clear and effective choice, the user will opt out of this almost every time.
Which is why this one is a "good!". If every user wants to opt out of this, perhaps it should never have been viable in the first place.
But in general, I don't think it should be the role of regulation (or lawsuits, or retaliatory business strategies) to protect people's business models -- unless there are compelling public interest/national security/etc reasons to do so.
Someone will figure out how to thrive when conditions change. You're just mad because it's not you any more.
This is the industry that invented the popup/pop-under, until browsers were forced to adopt technological solutions to prevent them. And third-party toolbars - good lord. The over-reach of tracking is just the same thing all over again.
Perhaps if they weren't actively attacking us, we wouldn't be so eager to defend ourselves.
Facebook is hoping people read the headline, don't read too much into it, and that would fuel anti-Apple sentiment that they are acting as a monopoly.
Because if you read just below the surface on this topic, you'll quickly realize this is a huge win for consumers and privacy advocates.
Besides - it’s not like ads are going to go away. It’ll just be less focused
The entitlement of these ad companies to their obscene revenues and invasive methods is insane. Facebook’s “disruption” is hardly a problem I care about. Maybe the Internet will finally be usable again if we have a little more disruption.
Google deserves the same amount of criticism, but the addiction to their free services keep users silent.
For one, this breaks company's (advertiser's and 3rd party data aggregator's) ability to link customers to campaigns, which effectively pushes measurement back to the advertising platform who have an inherent conflict of interest. They are selling the ads, and telling you how efficient the ads are.
Additionally, the only companies that can do battle with Apple to find loopholes/engineering solutions to this change are the companies that are (a) very large, (b) have the resources and talent to throw at the problem. There are several third party data providers that are basically toast now.
Edit: I don't work for FB, but I do build ML lifetime values models, which will get much harder after this change is made.
Want to serve up ads for yarn when I'm browsing Ravelry? Cool.
Want to try to sell me your series of graded readers for language learners when I'm using the Duolingo app? No problem.
Want to set up a giant dragnet surveillance operation and then cross-link all the bits of information you collect about me into a giant profile that you can feed into a horrendous rat's nest of math you barely understand, but can plausibly deny you weren't aware was subtly profiling me based on indicators of my race or sex, in order to decide whether or not you want to try to track me down and sell me on some fancy mail-order-only brand of underwear while I'm at work? Let's slow down here.
I'm sick of the tracking and lack of fine grained control to limit app permissions and background data.
Goodbye Google, thanks but no thanks. I can't trust your subsidized spyware tracking tech in my pocket anymore.
The rest of the tweet goes on to describe how to comply with that policy from Facebook, and to suggest alternate methods for developers to track users on iOS, including Facebook Login or Advanced Matching.
Maybe we will stop having so many clickbait articles written by journalists?
Other business models for the win!
We have had message boards, subreddits, newspapers, TV news shows, radio shows, etc. dedicated to (or at least slanted towards) specific policial views for quite some time.
Possibly centuries in the case of pamphlets and newspapers, often printed with an explicitly partisan point of view in ye olde times.
It seems to be the unique ID used for targeted advertising. iOS 14 requires user opt-in before the IDFA can be used by third-party apps for advertising. This, I believe, is what Facebook is crying foul about.
In this specific example things like AppleSignIn with the option of using a fake/relay email while signing in.
Facebook proposed a similar system but then abondoned it when they realized it harmed their business model.
Specifically, from the above,
> "moving forward, App Store policy will require apps to ask before tracking you across apps and websites owned by other companies"
I’m so tired of ads.