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If there were multiple stores, chances are that the app developer would choose the least restrictive App Store. So maybe Apple’s App Store rejects an app because it’s doing something sneaky, but some other App Store isn’t as rigorous and publishes the app. If you’ve ever been in the situation where you’re the IT person for your extended family, don’t be surprised when your grandmother tells you that she needs help with some weird problem with her phone and you track down that it’s some app that she got from an alternate App Store. That sort of situation is not a good user experience and isn’t good for the Apple ecosystem. The walled garden is a feature, not a bug. If you want a different experience with more choices, there’s Android - seriously.

Neil Cybart wrote this in a July 6th newsletter: “Billions of people use Android smartphones. However, the press views Android as so inferior to iOS that it’s not a viable alternative for Apple users. That ends up saying more about the competition failing than Apple users suffering from Apple possessing too much power and success.” I had a hard time believing that when I read it, but maybe it’s true.




> the press views Android as so inferior to iOS that it’s not a viable alternative for Apple users

It's not just the press: switching to Android would have very negative drawbacks to many Apple users, even if you don't consider it to be strictly inferior. It would be like pointing a sports car owner to a minivan and saying that they should buy that when they complain about their manufacturer removing buttons from the dashboard. (More accurately, assume that the only sports car available was from one manufacturer and you had to move over to the minivan or you have to ride a bike everywhere.)




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