I keep telling everyone I come across, STOP BUYING THINGS from Amazon. They know they have a huge problem and refuse to face it.
I was injured in 2010 by counterfeit toiletries and since have embargoed them completely. I'm happy to buy things from the manufacture and pay shipping, at least I know with a reasonable confidence that what I am getting is going to be the real thing.
I don't think that's a solution. While I really, really like Shopify as an ecommerce platform its usage alone tells you nothing about the legitimacy of the seller. Indexing all products on a certain platform just seems like another marketplace to me.
I have probably purchased tens of thousands of dollars worth of merchandise over a decade from Amazon and I can’t remember ever having a problem with receiving the wrong item or what I could tell was a counterfeit item.
Stop buying things with high profit margin that are easily adulterated. Everything I buy passes through a filter: How profitable is it to fake this and do I care if it is?
I was injured in 2010 by counterfeit toiletries and since have embargoed them completely. I'm happy to buy things from the manufacture and pay shipping, at least I know with a reasonable confidence that what I am getting is going to be the real thing.