Price is a signal. You’ve done a lot of great work. Don’t sell it short now.
I am also building a high-quality, high-value product that I am making affordable even for really "poor" webmasters. I am thinking of raising the pricing, but at the same time I still receive messages from devs that are just starting saying that they like by product but it is too expensive for them, which is a bit sad to hear (you create something nice that some people can't afford).
But in the end, maybe money really talks.
In the SaaS world, that's like Intercom or HubSpot giving their entire services or $50/m if you're a startup which is <$1M in rev, founded <2y ago etc.
The other shortcut is venture subsidized growth where you sell for cheap to show growth with the hope you'll have net negative churn and the expanded revenue will make up for it. This is highly segment dependant.
But as the founder of Intercom said: startups make a poor market, there's no recovery from death. So choose wisely.
Somehow there's something psychological that makes you appreciate a product less when you paid 10$ vs 1000$.
Besides, with more customers you can have the luxury of deciding which segment you actually want to serve and start refining the product for them (thus increasing the value proposition and allowing for a higher price point).
I think more apps need to do this.
I also want to provide more affordable pricing for people with lower purchasing power, but I would do it per person, not based on geolocation. I was thinking to just add some text: "Too expensive? Send me an email explaining your current status and why you want product X and I will make a suitable offer for you".
Either that, or you need a sales Dept to talk to corporations directly.
Have you considered letting the uder do a demo by entering a URL and then you email then the results of the initial site scan? (later generate a page). You get an email, they get a low friction semo. Win-win!
When you click on the pricing page your navigation bar becomes a mobile style one, those are usually only shown if the screen width is small like on mobile.
When you click on the live demo page you get a back button top left thing that seems like it belongs to a mobile app, on a desktop where the screen is wider this design choice seems a bit odd.
I'm guessing this stuff comes from still being in a bit of a learning phase with Vue or some library you're using. Otherwise great site, just something to look at in case you want to improve on it.
Bravo for the landing page!
For now I went with the Open Source Statping tool but I'd happily use an affordable service if it unified everything.
It's nice, might work for you: https://instatus.com
It seems they recently implemented the automation part for the status / incident report.
It has uptime, performance, SSL alerts and status pages. What's missing is the performance graphs on the status page, which is coming in a few months.
Simple Ops goes further than us by also measuring FCP though.
2. Your /features page is blank.
3. Some of the copy on the /docs tree could be proof-read and reworked. e.g. /docs/faqs
Nitpicking aside it seems like a cool service, and a cool site.
1. Did you hand-code it from scratch or you use a template/theme?
2. What about a domain renewal check? The person who registered a domain might not be the one that signs up for Simple Ops, so a renewal notice would be nice for when a domain is about to expire.
Thanks for the feedback.
My 2 cents: Work on validating your pricing! I see very little differentiation between the 10 and 20 usd/mo tiers, and my gut feeling was "they're offering wayyyy too many nice things in the 10 usd tier!"
ie, a backup job that runs at cron, if it doesn't report back I need a "ping" so I can fix it.
And when you sell these out, you continue with monthly/yearly packages?
This is cool. But I'm sometimes thinking about these monthly prices. Can we sell products with lifetime packages instead? You know, like you can buy and download a software program, like Postico (which is made by an indie dev): https://eggerapps.at/postico/
I see the difference for the maker though. Postico's developer has built a software program (a file) that can be downloaded and used, but SaaS lives on the server and needs maintenance/updates.
I'm not a fan of paying every month for a lot of SaaS products. But something feels weird to sell an online product with one-time price only:
1) when I have monthly packages, I need to keep the product alive as long people pay me (or when I have only a few paying customers I can say I'll shut it down and they don't need to pay anymore)
2) when I sell lifetime packages, I need to keep the product alive for an eternity even though maybe nobody pays me
But as long as new users are signing up and paying lifetime money, it's okay!
I added monthly mostly to allow customers to get started at a much lower cost, thus making the initial purchase easier to make. This also means that if they can test it for cheal and if are satisfied, after a while, they can switch to the lifetime plan.
In my case I think it works because it is a product, not a SaaS. Feels a bit weird to pay monthly for a product, but it actually works and is more like IRL renting or paying monthly installments.
One thing they promote is privacy. Which is important indeed. But another aspect could be the simplicity of them. Google Analytics is just too huge. We often need only a couple of key metrics.
For example, Simple Analytics is really nice I think (doing $6.2k/mo):
But it starts from $19/mo. I feel it's too expensive.
Another one I recently discovered is Plausible (doing $1.8k/mo):
Starts from $6/mo, which is a lot better.
I love that your product is self-hosted by the client. Are you providing updates for them?
I know of most of the other analytics platforms, I am not really a fan of the hosted "privacy-focused" analytics, as they are still 3rd party analytics where data is centralized, but they are a step forward. Also the data the data that they provide is usually not enough for commercial websites.
I do release regular updates, but I am just releasing an auto-updater functionality which will enable you to update the platform with one click. This is one of the final steps before I start a bigger marketing campaign.
I personally think self-hosting is the future, not only in terms of analytics, but for any hosted service that you might use. The most important thing stopping this from happening is usually the big corporations not wanting to give up on potential huge money and data streams. I self-hosting is now possible and easy thanks to all the VPS/cloud providers that enable for very cheap servers running the app that you need to be easily setup and maintained.
So what you're saying is that maybe we're going back to self hosting again. This could make sense! Then we're buying software for a reasonable price and not having to pay every month for it.
I don't like these monthly payments somehow! It's like $20 here and $30 there, and you'll pay $500/mo before realising it.
Self-hosting could be the answer to my problem here:
1) when I have monthly packages, I need to keep the product alive as long people pay me (or when I have only a few paying customers I can say I'll shut it down and they don't need to pay anymore) 2) when I sell lifetime packages, I need to keep the product alive for an eternity even though maybe nobody pays me
Curious if you're also sharing your revenue publicly? Would be fun to list you on MakeHub.
I also think software is way overpriced, especially when it comes to services that mostly just rent a server for $5/mo and resell it for $100/mo with not a lot of real value added on top. I think it makes more sense to buy the app/product and choose the server yourself, and pay $5/mo for the server or like $100/mo for a REALLY powerful server, not for a plan with "100k visits, 30 days retention".
On point 2), if no one buys your product anymore you can just stop supporting it and "kill it". Being a software product it usually doesn't break over time, unless it's something based on other volatile APIs. Take games for example, they sell as a lifetime software license, games released 20 years ago can usually still run without problems and without any maintenence.
I do somewhat openly share the revenue, currently I have myan estimated revenue shown on the IndieHackers page, but being only a product up until now, the revenue varies from month to month (not as stable as a SaaS). Currently it's around $1000/mo as I'm not doing any marketing, I still get sells from people coming from Google or from word of mouth. I usually try to update the IH page as soon as a big milestone is reached.
I think userTrack could be listed on MakeHub (from what I read, as I'm a solo founder, no funding, public revenue).
The big advantage of this, is that people would focus more on creating more value instead of creating some value that can be sold for exorbitant prices just because "that's the market".
I hope you like it. Let me know if you'd like to change anything!
Regularly get the real-world Chrome users experience metrics right from dashboard. Its update every week and you can measure improvements.
Bootstrapping or indie hacking have usually different goals: you optimize for revenue or time spent.
Shortly said, when building a startup you aim to change the world, when indie hacking you just want to change yours.
At least that is why I chose that path 2 years ago :)
"A startup is an organization formed to search for a repeatable and scalable business model. The goal of your early business model can be revenue, or profits, or users, or click-throughs – whatever you and your investors have agreed upon. Most startups change their business model multiple times."
I disagree with the idea that a "startup" needs to be "optimizing for growth at all costs" - as you say. I think this is actually a rather dangerous approach because growth at all costs is how we get things like Ponzi schemes, WeWork, and other abusive organizations.
Your comment also seems to imply that you can't do anything meaningful if you don't have/raise money. This is simply not true.
This part of Steve definition is for me the most fundamental: "The goal of your early business model can be revenue, OR profits, or users, OR click-throughs – whatever you and your investors have agreed upon".
When bootstrapping you cannot afford to have a business model that can generate anything else than revenue. Except if you optimize for time while having another full-time job for example.
I was not at all implying that you can't do anything meaningful if you don't raise money. But again it depends what you mean by meaningful.
If by meaningful you mean developing a product / idea that will completely disrupt an industry or the way people live (think Tesla, AirBnB, Apple & co), I'd argue that 99% of the time, people with that ambition will use the VC way.
If by meaningful you mean building a strong business, generating millions of $ and creating hundreds of jobs (think BaseCamp, MailChimp, ConvertKit), I agree that raising money is not mandatory.
But I stand by my point, if you want to change the world, you should probably aim for the VC road.
Growing quickly doesn't mean growing quickly sketchily... it means companies like Facebook who go from nothing to 3 billion people in a decade... something that was much more difficult before software.
One notable difference is that today is a weekend, which means there's less traffic on HN but also less competition to reach the front page.
I don't really have the need for the product, but I wish you the best of luck!
Before that for the same reason I was frequently using gtmatrix.