> The possiblilty of bringing corporate sponsorship to broader competitive Apex is interesting on its own. As bigger games like League of Legends get in-game ad banners, I’ve been wondering about the giant banners that cover Kings Canyon and World’s Edge. This is fruitful virtual space for advertisers to use, as ESPN’s Arda Öcal pointed out on Twitter the other day, making the comparison to hockey’s use of board space for ads. I wouldn’t be surprised if we see both more sponsored tournaments in the future, as well as creative use of in-game space to promote products.
Is this what 'health' means? Ads, product promotion, commercialization?
But you're right in a sense--scenes like Smash have thrived without money, but the pros in it aren't fairly compensated for their incredible skill and dedication.