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Great book. If you like that (or really, even if you don't), I'd also recommend "Spent: Sex, Evolution, and Consumer Behavior" by Geoffrey Miller.

It goes into the more general evolutionary psychology behind why anyone buys anything. I particularly enjoyed his early anecdote about what early humans would think if you tried to explain to them our concepts of 'money' and 'shopping'.


*Caveat: I haven't read many other books about consumer behavior, so I can't say how good this is relatively speaking.

I'm not to familiar with evolutionary psychology, but this looks interesting (and it's on the Kindle for less the $10). Added it to my reading list--thanks!

Sure! I spent one semester back in college on a kick of reading about evpsych. Really, anything by Miller is great. Or Matt Ridley. Or Cosmides and Tooby. Or...

...Yeah. It's way too easy to get caught up in a cycle of more and more books.

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